Data for the People: How to Make Our Post-Privacy Economy Work for You

Information about you is everywhere. Think about every targeted ad you see. Every website you visit. Every preference you check off. Every search in your search history. You are a fountain of personal data, and there are plenty of companies out there amassing not just data on you, but on everyone. As the world moves forward and technology continues to evolve, is this something to fear or something to embrace?

Andreas Weigend believes that this is an opportunity, not a crisis, and he presents his argument for greater awareness and transparency in Data for the People. To Weigend, it’s not about protecting yourself from data aggregation but putting this data to work for your own benefit.

Everything from dating sites to law enforcement is covered here, as Weigend reveals and defines just how companies are learning about us and how much we hand over to them on a daily basis. It’s a mind-blowing glimpse into the two-way street that is modern life on the internet, and while some of Weigend’s ideas are radical, others seem bafflingly obvious once he lays them out in detail.

Data for the People is part-guidebook, part-wishful thinking, and part-eye-opening exploration of the new world around us.