Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It

The business world is evolving faster than ever, and one of the biggest paradigm shifts in the modern economy has been the transition from product-based business to service-based business. With greater availability at the customer’s fingertips than ever before, those customers are looking for more customization than ever before, and companies must be quick to adapt, or they’ll fall to the wayside as nimbler competitors leap into the fray.

Tien Tzuo predicted the rise of the subscription economy, and now he’s here to guide companies through the uncertain transition process before they collapse. In Subscribed, Tzuo explains how the subscription model emerged from the ashes of the traditional business model, and how companies like Box, Uber, Lyft, and more have filled the service void left behind by former industry juggernauts.

It’s a fascinating look into how big business is conducted, and Tzuo’s deft understanding of the rise of app-based and web-based companies over the last two decades reveals incredible insight into not only where business has been, but where it is going.

Subscribed is a glimpse into the future of business, and everyone should be paying attention.