Green-Light Your Book: How Writers Can Succeed in the New Era of Publishing
This book offers an explanation of “traditional” publishing’s economics-forced compromises and the paucity of access for entering writers and an equally bald assessment of the chances of independent authors looking to achieve a reader base. Despite its discouraging bent, I will be using Ms. Warner’s book for some time as a reference. Her personal experience yields an unflinching look at some realities. Of particular interest are discussions of “distribution,” “advertising,” and “promotion.” The prejudices of distribution networks/bookstores against print-on-demand (POD) books are explained and so are the financially risky things necessary to circumvent those prejudices.
She Writes Press is a gender–biased house, only aiding women, and employs what Ms. Warner calls “hybrid” publishing, an arrangement wherein the author buys in, taking risks with the publisher (the proportions of those risks are never spelled out exactly), and the “publisher” essentially offers some promotion on top of using publicly available POD organizations (but still masking that with the SWP logo).
This looked to me like a long sell to join the burgeoning “sisterhood” of SWP. There is a recurrent invitation to those with money to spend it to hire cover artists and text formatters, preferably all from the “sisterhood.” The garish cover and jarring sans serif font of the text of this presentation is revelatory of the kaffee-klatch “professionalism” of that sorority.
Here is good reference material, if discouraging as the very devil.
She Writes Press