What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

Popular speaker Nicholas J. Webb upends old models of selling in his recent release, What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint.

For decades, market segmentation and demographics have ruled the day in selling to consumers. Instead, Webb offers a new way to look at selling and customer engagement, starting with two questions: What do your customers love and what do they hate? Webb draws on examples from businesses such as Apple, Zappos, and more, helping business owners identify their customers and connect with them, selling them experience as well as product, at every touchpoint of sale.

This intriguing book offers new insights into the old concepts of selling. With the internet, customers have come to expect a different experience from standard selling models, and What Customers Crave addresses this shift in customer mentality. Whether business owners sell online or face-to-face, this book helps them realize more about their customers and what they want, and it goes even farther to help show how the business owner can shift to meet, and far exceed, expectations. If you are a business owner seeking new insights for selling product in an experience-centric market, this could be an extremely helpful read.