Red Hot Internet Publicity: The Insider’s Guide to Marketing Online

To stay relevant, companies absolutely must master internet marketing. This book covers all the most important social media outlets in varying detail, including Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram, YouTube, and individual websites. The biggest ones are covered in great depth, including step-by-step walkthroughs of creating an account and getting started; the smaller social media outlets are covered in less detail, but still sufficient to understand how and why they could be useful to a marketing campaign. There is an entire section dedicated to building a successful purpose- driven website, and others cover analytics, search engine optimization, conversion rates, and much more. Throughout the book, the author shares facts and data regarding best methods, as well as opinions (and describes them as such, but also explains why).

Readers will enjoy the conversational format the author uses throughout to engage the audience. Beginners will enjoy the step by step tutorials in the book for many of the key sections, while more experienced online marketers will benefit from the excellent detail around how to most effectively use your time and additional references. This is an essential guide for anyone trying to increase their online company effectiveness.